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The site has the following in the web page, "Welcome to Artemis BB, Rome! Artemis BB Rome Home - Affordable and comfortable rooms near the Coliseum in centre of Rome." I noticed that the web site also stated " Visit our sister hotels Matisse BB Rome." They also stated " Our relaxing rooms offer exposed ceiling beams, refreshing décor and furnishings, and quality fabrics to produce comfortable guest rooms that serve as an excellent base camp from which to explore Rome. Artemis BB is positioned in an ideal location for guests to see the best that Rome has to offer." The meta header had affordable rooms near coliseum as the first keyword. This keyword was followed by comfortable rooms near coliseum, affordable rooms in centre of rome, and rooms near coliseum which isn't as urgent as affordable rooms near coliseum. The other words the site uses is rooms in centre of Rome.